Journal · Social video
How Do I Use My Listing Video on Instagram Reels and TikTok?
Post vertical cuts made for the phone screen, not your wide listing film cropped on the fly. Add music you have the rights to use, write a short caption that says where the property is and how to book, and point people back to the full film on your own site. At Legacy Luxury Media, every walkthrough film comes with three vertical cuts for Reels and TikTok, made from the same listing photos as the main film.
Why you need vertical cuts, not your wide film
Your listing film is made for a website, a laptop or a TV: a wide frame that shows the whole room. Reels and TikTok are watched on a phone held upright. If you post the wide film as it is, it shows up as a thin strip in the middle of the screen. If you crop it in an app, the crop cuts off the edges of every shot, and the edges are often where the view, the pool or the fireplace sits.
Instagram accepts reels with an aspect ratio between 1.91:1 and 9:16, according to Instagram's help page on reel size and aspect ratios. 9:16 is the tall end of that range, and it fills the phone screen. That is why a cut framed for vertical from the start looks better than a wide film squeezed in.
What comes with a Legacy Luxury Media film
The full walkthrough is $450 flat. You send 8 to 12 of your existing listing photos, with no shoot day and no crew. You get:
- One 60 to 90 second hero film in 1080p, for your website and listings.
- Three vertical cuts for Reels and TikTok.
- One revision.
- A first draft within 72 hours of receiving your photos.
The films are delivered silent, ready for your music. That is on purpose. Social platforms have their own rules about which songs a business can use, so you add the sound where you post.
Check the basic specs before you post
The vertical cuts are made to fit these platforms, but if you edit a cut yourself or export it again from another app, these are the numbers the platforms publish:
- Instagram Reels. Aspect ratio between 1.91:1 and 9:16, a minimum frame rate of 30 FPS and a minimum resolution of 720 pixels. The recommended cover photo size is 420 by 654 pixels, and Instagram says you can't edit the cover after you upload. (Source: Instagram Help Center.)
- TikTok. MP4 and H.264 are the recommended format and codec, frame rate between 23 and 60 FPS, and every TikTok creator can post videos up to 3 minutes long. (Source: TikTok for Developers, Media Transfer Guide, video restrictions.)
A vertical cut from a 60 to 90 second film sits well inside those limits. Since you can't change an Instagram cover later, pick the frame you want people to see first, usually the exterior or the best view, before you hit share.
Add music the right way
Because the cuts come silent, music is your call. On TikTok, this matters for a business. TikTok's page on the Commercial Music Library says businesses cannot use the general music library for commercial use, and should use the Commercial Music Library for all commercial activity, including organic posts. That library is pre-cleared for business use and covers a wide range of styles.
On Instagram, add audio in the Reels editor, or use a track you have licensed yourself. Either way, keep it calm. A walkthrough is about the space, so music that lets a viewer settle into the rooms usually fits better than something loud.
Write a caption that does the work
The video gets attention. The caption tells people what they are looking at and what to do next. Keep it short:
- Where it is. The town or area, and the kind of stay: lake house, cabin, estate, venue.
- One detail the video shows. The pool at dusk, the view from the primary suite, the kitchen.
- How to book. Your direct booking site, or the link in your bio.
Text on screen helps too, because many people scroll with the sound off. A short line such as the property name and town is enough.
Spread the three cuts out
You do not need to post all three cuts on the same day. Post one, then the next a week or two later, so the property keeps showing up in your followers' feeds. Each post can send people to your own site, where the full hero film lives. Our post on adding a walkthrough video to Airbnb, VRBO and your own site covers which file goes where outside of social.
If you run a venue, the same idea applies to couples and planners. We covered that in How Do I Market a Wedding Venue Online with Video? And if you manage many units, giving every property the same set of cuts keeps your feed consistent, as explained in our post for property managers.
A simple posting checklist
- Use the vertical cut, not the wide film.
- Add music from a source you are allowed to use for business.
- Pick a strong cover frame before you share.
- Write a caption with the place, one detail and how to book.
- Add a short line of on-screen text.
- Post the other cuts over the next few weeks.
Frequently asked questions
Can I post my wide listing video on Reels and TikTok?
You can, but it will show as a strip in the middle of a phone screen, or lose its edges if you crop it. A cut framed for vertical fills the screen. Every Legacy Luxury Media walkthrough film comes with three vertical cuts for Reels and TikTok.
What aspect ratio should a Reel be?
Instagram accepts reels with an aspect ratio between 1.91:1 and 9:16, with a minimum frame rate of 30 FPS and a minimum resolution of 720 pixels. 9:16 is the vertical format that fills a phone screen.
Why does my walkthrough film come without music?
The films are delivered silent, ready for your music, so you can add sound that fits your brand and that you are allowed to use on each platform.
What music can a business use on TikTok?
TikTok says businesses cannot use its general music library for commercial use and should use the Commercial Music Library for commercial activity, including organic posts.
How many vertical cuts do I get?
The full walkthrough film includes three vertical cuts for Reels and TikTok, along with a 60 to 90 second 1080p hero film and one revision, for $450 flat.
Can I try the style before ordering the full film?
Yes. The $295 starter teaser runs about 15 seconds from 3 to 4 of your photos, and the full $295 is credited toward a bigger package.
Get vertical cuts with your film
Every Legacy Luxury Media walkthrough comes with three vertical cuts for Reels and TikTok, made from the listing photos you already have. Want to see the style on your own property first? Request the $295 starter teaser, credited in full toward a bigger package, or read more about the walkthrough film.